October 2, 2013


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Here at Rayne were big believers in following your dreams, how can we not be, it is what brought us all here!

Rock a Future is a new youth initiative aimed at inspiring children to follow their dreams, especially in the music industry.

The Rock A Future Tour is an education and entertainment initiative aimed at inspiring thousands of students to follow their passion and provide them with direction and knowledge regarding various careers in the music industry. Designed to bring awareness and information directly to youth through high schools, youth organizations and communities.

Our onsite educational information booth provides a large collection of materials covering many aspects of artistic and business related careers and school choices available to them. This information is made available by many specialized schools, colleges and organizations from across Canada.

The goal of the tour is to provide youth a better understanding of the entertainment industry and what's available across this exciting and growing field. With this information provided by the tour, students are set on the path to further researching the possibilities that could await them within this industry.

If you'd like to check out a little more about the project and the tour make sure to check out their website.

Justin Readings

Justin began skating in Toronto, Ontario and has now moved west to work more closely with us at Rayne. He's an experienced traveler, most known for keeping his pucks down, although recently he's doing a lot more freeriding. Justin rides for Rayne Longboards, Dr Vie Superfoods, and Switchback Longboards.


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